01
Store Setup
Store setup without a clear growth structure can create unnecessary complexity from the start.
Operator logic for Shopify
Shopify & Search Growth for lean E-Commerce execution
We help international merchants launch, migrate and grow Shopify stores with productized SEO, SEA, AI Search and sprint-based execution.
- Shopify setup & migration
- SEO, SEA and AI Search
- 10+ years SEA experience
- Six-figure ad budgets managed
- Own shops as proof
Problem
E-Commerce growth gets messy when setup, search and tracking are disconnected.
Growth gets harder to manage when storefront structure, migration planning, feeds, tracking and search channels are handled separately instead of through one shared operating model.
02
Migration Risk
Migration from Magento, Shopware or WooCommerce can put visibility, tracking and launch stability at risk.
03
Feeds & Tracking
Shopping feeds, tracking and PMax issues can make performance harder to measure and improve.
04
Search Silos
SEO, SEA and AI Search should be connected through one shared strategy instead of separate silos.
Services
One lean execution system for Shopify, SEO, SEA and AI Search.
Free setup is possible when the store is launch-ready and all start conditions are fulfilled. Standard sprints start from €1,490 – free setup only with gate.
Shopify Setup
Launch-ready Shopify foundations
Clean theme setup, essential apps, tracking basics and conversion-ready foundations for new stores or relaunches.
- Theme setup
- Essential apps
- Tracking basics
- Conversion structure
- Launch checklist
Migration
Structured migration to Shopify
Migration from Magento, Shopware or WooCommerce with focus on SEO, URLs, tracking and operational continuity.
- URL and redirect mapping
- Product and category migration planning
- SEO continuity
- Tracking continuity
- Launch support
Search Growth
Connected growth structure
SEO, SEA, Google Ads, Shopping, Performance Max and AI Search Visibility connected into one measurable structure.
- Product-led SEO
- Google Ads / Shopping / PMax
- Feed readiness
- Conversion tracking
- AI Search Visibility
Fixed-scope Sprints
Urgent bottlenecks handled fast
Fixed-scope sprints for urgent bottlenecks such as PMax, tracking, SEO setup or AI Search readiness.
- PMax / Shopping Fix 72h
- Google Ads Setup Sprint
- SEO Setup Sprint
- AI SEO Sprint
- CRO Sprint (PDP, Collections, Checkout)
- Clear scope and timeline
Product Configurators
Configurators integrated directly into your shop
For products that need dimensions, materials or variants: real-time pricing, correct bill of materials, straight into the cart.
- Shopify & WooCommerce integration
- Variant logic & real-time pricing
- Mobile & fast
- Fewer quote requests & mis-orders
Sprints
Fixed-scope sprint offers for urgent execution.
Each sprint starts with a short review and ends with a clear recommendation for the next step.
PMax / Shopping Fix 72h
Standard: €1,490
Lite: €990 · Pro: €2,490 · + ad spend
For urgent Shopping feed, tracking and PMax structure issues.
- Fast diagnosis
- Feed and account cleanup
- Clear implementation window
Google Ads Setup Sprint
Standard: €2,490
Lite: €1,490 · Pro: €3,990 · + ad spend
For launch-ready account structure, campaign setup and conversion basics.
- Account structure
- Campaign baseline
- Conversion setup review
SEO Setup Sprint
Standard: €1,990
Lite: €990 · Pro: €3,490
For technical setup, structure and first-priority SEO groundwork.
- Technical setup review
- Information structure
- Priority action list
AI SEO Sprint
Standard: €2,490
Lite: €990 · Pro: €3,990
For AI Search visibility foundations, content structure and crawl readiness.
- AI Search readiness
- Entity and content structure
- Clear next sprint path
CRO Sprint
Standard: €1,990
Lite: €1,490 · Pro: €3,490
For stores with traffic but low conversion — we fix the highest-leverage PDP, collection and checkout friction points without a full redesign.
- PDP & collections: structure, trust, clarity
- Cart / checkout: reduce friction, shipping & returns clarity
- Prioritized fix list + scoped theme implementation
Monthly packages
Growth and Rocket: ongoing support priced by monthly revenue.
Where sprints fix an acute problem, Growth and Rocket look after your shop continuously: SEO, Google Ads, social media, conversion optimisation and a dashboard with your daily profit.
Services
| Service | Growth | Rocket |
|---|---|---|
| Shop setup from the dotSHOP blueprint | ✓ | ✓ |
| Dashboard with daily profit | ✓ | ✓ |
| Google Ads and Shopping, profit-driven | ✓ | ✓ |
| Merchant Center and product feed | ✓ | ✓ |
| SEO | Content, guides, technical | Content, guides, technical |
| Visibility in AI answers | ✓ | ✓ |
| Social media from your content | ✓ | ✓ |
| Promotion and season calendar | ✓ | ✓ |
| Report with recommendations | ✓ | ✓ |
| Conversion optimisation (tests and adjustments), abandoned carts | – | ✓ |
| All features from the dotSHOP blueprint, e.g. discount progress and countdown, new ones at no extra cost | – | ✓ |
| YouTube channel, video for ads | – | ✓ |
| Pricing and discount steering | – | ✓ |
| Category exclusivity in your niche | – | ✓ |
| Quarterly review | – | ✓ |
Prices
We can't measure your profit from the outside, but we can measure revenue. So the price follows your net monthly revenue as reported by Shopify. Your tier is set once a year based on the average of the last twelve months.
| Monthly revenue | Growth | Rocket |
|---|---|---|
| €0 – 10,000Start, free, max. 12 months | €0with at least €500 Google Ads budget per month | €0with at least €1,000 Google Ads budget per month |
| €10,000 – 25,000 | €490 | €890 |
| €25,000 – 50,000 | €790 | €1,490 |
| €50,000 – 100,000 | €1,290 | €2,390 |
| €100,000 – 250,000 | €2,090 | €3,890 |
| €250,000 – 500,000 | €3,390 | €5,990 |
| €500,000 – 1 million | €4,990 | €8,990 |
| from €1 million | individual, from €7,490 | individual, from €12,990 |
All prices per month, net, plus VAT, ad budget, Shopify and apps. 12-month term, then monthly with three months' notice.
Start: free up to €10,000 monthly revenue
New and small shops start without a fee, for up to twelve months. You only pay for Shopify, apps and your Google Ads budget: at least €500 per month with Growth, at least €1,000 with Rocket.
During the start phase we set up your shop and the dashboard and review your campaigns once a week. Ongoing content such as guides or social media posts starts with the first paid tier.
Conditions: your shop is built on the dotSHOP blueprint, and we get dashboard access to Shopify and Google Ads. After twelve months, or as soon as your shop reaches €10,000 monthly revenue, you move to the matching tier automatically.
Blueprint and custom development
Rocket includes every feature from the dotSHOP blueprint that is added to your shop, for example discount progress, countdown and other building blocks of the standard template. New features that join the blueprint come with Rocket at no extra cost.
Conversion optimisation means tests and adjustments, not new development. Development just for your shop, such as a custom configurator or new features, is billed separately as a project or a block of hours.
Intensity
The bigger your shop, the more often and the deeper we work on it. Growth works at the level of your monthly revenue, Rocket one level higher, and from €500,000 also at level 4.
| Service | Level 1€10,000 – 25,000 | Level 2€25,000 – 100,000 | Level 3€100,000 – 500,000 | Level 4from €500,000 |
|---|---|---|---|---|
| Google Ads optimisation | weekly | twice a week | every business day | every business day with a dedicated contact |
| New content (guides, category and product copy) | 2 per month | 4 per month | 8 per month | 12+ per month |
| Social media posts | 4 per month | 8 per month | 12 per month | 20 per month |
| Report with recommendations | monthly | monthly | every 2 weeks | weekly |
| Meeting | quarterly | monthly | monthly | every 2 weeks |
| Response to requests | within 2 business days | within 1 business day | same business day | same business day with fixed contact hours |
| Dashboard with daily profit | daily at every level | |||
Product Configurators
Product configurators for complex, configurable products
When your customers need to choose dimensions, materials or variants, we turn that into a configurator: real-time pricing, correct bill of materials, straight into the cart — cleanly integrated into your shop.
- More conversions — customers configure themselves instead of enquiring or dropping off.
- Fewer manual quotes & mis-orders — correct price and correct BOM, automatically.
- Integrated into your shop (Shopify / WooCommerce), mobile-ready, fast.
Works great for: Jewellery & Wedding Rings · Windows & Doors · Custom Furniture · Technical & Industrial Products
Request free project reviewLive demo: Ring configurator
Free Setup
Free Shopify Setup (Shopify to go)
The setup can be free, but only when the project is launch-ready and all start conditions are fulfilled before work begins.
Price: €0 – only if launch-ready and all requirements are met. Otherwise we recommend a fitting sprint or package after the project review.
Start conditions
- Shopify store is created through our setup link so the Shopify commission is tracked correctly.
- Domain is connected and points to the store.
- Payment is connected and verified: Shopify Payments or PayPal Business or Stripe.
- Product data is complete as CSV following the template, including prices, SKUs and variants where applicable.
- Product images are complete and meet minimum quality requirements, for example at least 3 images per product, 1500×1500 or higher, and no watermarks.
- Legal texts are provided: imprint, privacy policy, cancellation policy, shipping / returns and, where applicable, terms and conditions.
- The shop imprint names dotSHOP.agency as technical service provider with a follow link.
Possible providers for legal texts: eRecht24, Händlerbund, IT-Recht Kanzlei, Trusted Shops.
We do not provide legal advice.
Included
- Standard theme with basic branding such as logo and colors.
- Navigation and collections based on the client list.
- Standard pages: home, contact, shipping / returns, imprint and privacy using client-provided text.
- Product import via CSV only, no manual product maintenance.
- One handover by Loom or short call plus go-live checklist.
Not included
- Custom design, custom sections or app setups beyond essentials.
- Tracking / consent, GA4 or Google Ads setup.
- SEO content production.
- Migration of old shops including orders, customers or redirects.
- Merchant Center, feed or PMax optimization.
- Multilingual setups, B2B, bundles or complex variants.
No free workshop and no extensive consulting.
Request free project reviewShopify
Shopify setup for launch-ready commerce structures.
For merchants who need a clean base before traffic, tracking and paid growth are scaled.
Setup
Clean Shopify foundation
Structure, navigation, collections and standard pages built on a clear operational base.
- Theme baseline
- Essentials only
- Launch checklist
Launch-ready
Free when the gate is fulfilled
The free setup starts only when domain, payment, product data, images and legal texts are complete.
- Partner flow via setup link
- CSV instead of manual maintenance
- Clear scope limits
Migration
Migration to Shopify with continuity.
Migration support for merchants moving to Shopify without losing structure on the way.
Standard: from €6,990 · Lite: from €3,990 · Pro: from €12,900 – final scope after project review.
Migration
Platform change with continuity
Migration from Magento, Shopware or WooCommerce with focus on URLs, SEO continuity, tracking and launch stability.
- Magento to Shopify
- Shopware to Shopify
- WooCommerce to Shopify
Continuity
No disconnected handover
Migration, tracking, structure and launch support stay in one shared operational line.
- Redirect logic
- Tracking continuity
- Launch support
Proof
Built on real shop experience, not agency theory.
Real shop links, real operating context and direct execution experience across owned commerce projects.
- 10+ years SEA experience
- Six-figure ad budgets managed
- SEO proof from own projects
- Own e-commerce shops as proof
Free Project Review
Free Project Review (15 minutes)
15 minutes. You’ll get 3 leverage points, 3 risks, and a clear sprint recommendation.
Output
If your project is launch-ready, the Shopify setup can be free.
- 3 leverage points
- 3 risks
- Recommendation for the best-fit package or sprint
The output is a short one-pager or a 5-minute Loom plus a recommendation for the next step.
No free workshop and no extensive consulting.
Required input
- Shop URL
- Target country or countries
- 3 top products plus rough margin or price range
- Goal: setup, migration, ads, SEO or AI Search
- Optional Google Ads CID
- Optional Merchant Center ID
FAQ
Frequently asked
Not exactly. We are an agency with operator-style execution: clear scopes, productized services and hands-on implementation instead of vague retainers.
Yes. The site is English-first, we support international merchants and calls can be scheduled until 01:00 CET.
Yes. We support migrations from Magento, Shopware and WooCommerce to Shopify with focus on URLs, SEO continuity, tracking and launch stability.
Yes. We connect SEO, SEA, Google Ads, Shopping, PMax and AI Search Visibility into one shared search growth structure.
A sprint includes a defined scope, clear deliverables, a timeline and focused execution on a specific bottleneck such as PMax, tracking, SEO setup or AI Search readiness.
Because final pricing depends on scope, shop complexity, migration risk, tracking setup and required deliverables.
No. We do not make unrealistic guarantees. We build measurable structures, improve execution quality and focus on transparent optimization.
Yes, if the store is launch-ready and all start conditions are fulfilled. Otherwise we recommend the best-fit sprint or package.
A CRO Sprint is a fixed-scope engagement where we improve product pages, collections and checkout friction points. No full redesign — clear, high-leverage changes with a prioritized fix list and scoped theme implementation.
Yes — we integrate configurators (variants, pricing, bill of materials, straight into the cart) into your shop, especially for complex products like jewellery, windows or custom furniture.
Contact
Request your free project review
15 minutes. You’ll get 3 leverage points, 3 risks, and a clear sprint recommendation.
dotShop Management UG (haftungsbeschränkt)
Klaus-Groth-Str. 100
20535 Hamburg
Web: www.dotSHOP.management
E-Mail: info@dotSHOP.management
Hotline: +49 40 46 99 11 99